BARCELONA — ExoClick has announced its expansion to now offer two product segments: an ad network as a continuation of its current business, along with a new ad exchange to push the industry forward into an era of open ad management.
As a result of this, the company has rebranded itself as “The Innovative Ad Company,” with an aim of providing global ad services to its customers.
According to the company, ExoClick’s new ad exchange enables publishers to monetize their traffic not only with ExoClick’s ad network but also with other ad networks and DSPs. Currently, ExoClick’s ad exchange already has more than 30 partners plugged in and the company is adding more demand platforms each day.
“By joining the ad exchange, publishers can increase demand for their inventory and generate higher revenues,” says a company spokesperson. “ExoClick is the only ad exchange to offer full transparency to publishers by letting them see which ad network or DSP is monetizing their traffic. It also allows them to disable specific demand partners at any time.”
Advertisers can now plug into ExoClick’s RTB exchange engine, giving them access to multiple sources of direct quality inventory.
“In the time it takes to load a web page, the company’s technology automatically finds the most competitive bidding price for advertisers offers,” the spokesperson adds. “Because ExoClick’s ad network platform is seamlessly integrated into the company’s ad exchange, they have full access to all of ExoClick’s leading platform features including deep targeting, retargeting, real-time statistics, conversion tracking, and big data analytical tools.”
The ad exchange’s RTB engine allows advertisers to scale up their campaigns by gaining access to a global marketplace of 6 billion daily ad impressions.
CEO Benjamin Fonzé says ExoClick is the first company to offer an ad exchange to the adult entertainment industry.
“By offering our clients both a network and an exchange they have more ways to generate revenues with our proprietary technology,” Fonzé explains. “This has led us to reposition ExoClick as a global ad company and is part of a strategic decision to expand our business ecosystem.”
Fonzé also revealed “this is just the start of a range of new products that we intend to launch in the near future,” while noting that to ensure a high level of quality, publishers, ad networks and DSPs who wish to access ExoClick’s ad exchange will have to meet certain criteria before being accepted.